four means of attraction

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four means of attraction (bsdu ba'i dngos po bzhi) or four means of magnetizing. Being generous, uttering kind words, giving appropriate teachings and keeping consistency between words and actions.

Padmasambhava says in the Lamrim Yeshe Nyingpo:
Having ripened your own being, gather followers through generosity,
Delight them with pleasing words, and comfort them by being consistent.
Through giving them counsel to meaningful conduct, establish them temporarily and ultimately,
In the full splendor of benefit and well-being.